American Express created and held the first Small Business Saturday on November 27, 2010. The campaign was launched to help small businesses gain additional exposure and community support during the holiday season.
Just one year later, the campaign gained tremendous momentum when the Senate unanimously passed a resolution in support of the day. Promotions for Small Business Saturday were given at the local, state, and national levels.
In 2019, during the 10th Annual Small Business Saturday, shoppers came together to support their local communities more than ever before. Spending hit a record high of $19.6 billion dollars($1.8 billion more than in 2018 and $6.7 billion more than in 2017).
You might not realize it, but every time you take a yoga class from a local instructor, buy decor from Dwellings, or have your oil changed at a family owned auto shop, you are shopping small and making a tremendous difference.
According to American Express, for every dollar that is spent at a small business in the United States, approximately $0.67 stays in the community. So when you shop small on Small Business Saturday you are making a positive impact.
Supporting small businesses is more important than ever! On Saturday, November 28, shop small. It is important to us, it is important to our business, and it is important to our community. You may even find some great deals while you are at it! We look forward to seeing you!
For more information, visit https://www.americanexpress.com/us/small-business/shop-small/about/.